World Liberty Financial, the Trump family-linked crypto challenge, is reportedly participating main traders to kind a public firm to carry its WLFI tokens. The proposal goals to put WLFI on a company stability sheet and contribute to the rising development of digital-asset treasury firms within the US.
World Liberty Pitch: From Token Sales To Public WLFI Treasury
World Liberty Financial was unveiled in 2024 as a DeFi protocol and cryptocurrency firm by US President Donald Trump to be managed by his sons Eric and Donald Trump Jr. The crypto initiative recorded the profitable launch of the WLFI token in October 2024, which raised $2.7 million in major gross sales inside that month alone. In 2025, World Liberty Financial additionally launched a dollar-pegged stablecoin generally known as USD1.
However, nameless sources have knowledgeable Bloomberg that World Liberty Financial is now exploring the thought of a extra conventional capital-markets car that will consolidate WLFI on a public agency’s stability sheet.
The crypto firm is reportedly approaching giant tech and crypto traders a couple of fundraising spherical anticipated to focus on about $1.5 billion. Although talks stay non-public, discussions are mentioned to be progressing as all events work out the construction of a possible deal.
Crypto Treasury Companies On The Rise
Notably, World Liberty Financial’s reported current transfer factors to a bullish development within the emergence of digital asset treasury firms (DATCOs).
According to information by analytics agency Galaxy, these DATCOs now maintain a mixed $100 billion in crypto property. Unsurprisingly, Bitcoin treasury firms, e.g, Strategy led by Michael Saylor, account for 93% of those holdings, with the rest consisting of alt-focused DATCOs similar to SharpLink Gaming. Based on Bloomberg’s report, these crypto treasury firms nonetheless intend to lift a further $79 billion focused solely at Bitcoin purchases, to extend their present BTC holdings of three.98% of the market cap.
Interestingly, this optimism by DATCOs has been impressed by pro-crypto insurance policies carried out by President Donald Trump. The Republican stays dedicated to creating America the central stage within the crypto business, as indicated by initiatives such because the National Bitcoin Reserve, approval of the GENIUS Act, and authorized deescalations by regulators.
At press time, the overall crypto market is valued at $3.87 trillion, with Bitcoin sustaining 59.2% dominance. The premier cryptocurrency presently trades round $116,421 following a 2.3% achieve previously week. During this era, main altcoins similar to Ethereum, XRP, and Solana have additionally skilled comparable bullish motion as indicated by beneficial properties of 18.30%, 10.78% and 10.20%.
Featured picture from Protos, chart from Tradingview
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