Verb Technology (Nasdaq: VERB) has raised $558 million by an oversubscribed non-public placement to transition into TON Strategy Co. (TSC), the primary publicly listed agency to undertake Toncoin (TON) as its major treasury reserve asset.
The deal, priced at $9.51 per share, attracted over 110 institutional and crypto-native buyers, together with Kingsway Capital, Blockchain.com, and Ribbit Capital.
The rebranding marks a dramatic pivot from Verb’s earlier operations to a daring new technique centered on Toncoin acquisition, staking rewards, and long-term crypto treasury administration.
Backed by Telegram’s fast Web3 enlargement, the transfer is designed to align TSC with the TON blockchain’s rising position inside the messaging big’s ecosystem.
New Hope for Toncoin (TON) because the Cornerstone of a New Treasury Model
TSC’s treasury technique revolves round shopping for and staking Toncoin, the native token of The Open Network (TON), which powers options throughout Telegram, together with advert funds, tokenized usernames, and built-in Mini Apps.
Incoming Executive Chairman Manuel Stotz, who additionally leads Kingsway Capital, famous that Telegram’s world scale and TON’s yield potential make it a perfect long-term reserve asset.
The capital elevate will allow TSC to doubtlessly maintain as much as 5% of Toncoin’s complete circulating provide, establishing it as a significant institutional participant within the TON ecosystem. The agency expects to generate sustainable returns by way of staking whereas sustaining and increasing its AI-driven video commerce operations.
TON's value traits to the draw back on the day by day chart. Source: TONUSD on Tradingview
Market Confidence and Crypto Integration Surge
The market reacted enthusiastically to Verb’s transformation, with shares surging 200% in a single buying and selling session following the announcement. This sharp uptick signifies the rising investor urge for food for crypto-linked equities and the perceived promise of TON’s deep integration with Telegram’s billion-user platform.
With new management in place, together with Veronika Kapustina as CEO and Sarah Olsen as CFO, and strategic backing from crypto and finance heavyweights, TON Strategy Co. is on the forefront of institutional digital asset adoption.
As conventional finance more and more intersects with blockchain know-how, TSC’s mannequin might function a blueprint for future publicly listed crypto treasury firms trying to mix Web3 progress potential with mainstream investor accessibility.
Cover picture from ChatGPT, TONUSD chart from Tradingview
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