A nail salon firm in Japan has turn into the most recent identify in company Bitcoin shopping for. Convano, listed in Tokyo, has revealed plans to spend about ¥434 billion ($3 billion) to build up 21,000 BTC, equal to 0.1% of the whole provide.
Reports stated the group’s goal would put it among the many world’s largest Bitcoin-holding companies.
Convano’s Bold Three-Phase Strategy
Convano has already raised ¥4.5 billion by way of company bonds and used the funds to buy 365 BTC. Taiyo Azuma, who leads the corporate’s Bitcoin technique workplace, stated the aim is evident: 2,000 BTC by the tip of 2025, 10,000 BTC by August 2026, and 21,000 BTC by March 2027.
Source: Bitcoin Treasuries
Shares of the corporate have soared for the reason that announcement. The inventory is up over 220% up to now month and a unprecedented 1,414% for the reason that begin of the 12 months.
Investors seem like treating Convano’s inventory as a direct gateway to crypto publicity, a sample seen earlier than with different public firms tied to crypto.
コンヴァノがブルームバーグに取り上げられました。ありがたいことに、徐々に国際的な認知が広がっているのを感じています。私たちの目標は明確。2027年3月までに「21,000 BTC」を獲得し、世界有数のビットコイン保有企業になることです。 https://t.co/cLC1Ew6ZdA
— 東 大陽 | コンヴァノ取締役（6574） (@MotokiyoA) August 30, 2025
Yen Weakness Drives Crypto Move
The motivation behind this sudden pivot goes past chasing market hype. According to Azuma, the persistent weak spot of the yen in opposition to the greenback has pressured wages and uncooked materials prices for Convano’s core enterprise.
The forex has misplaced round 20% of its worth over the previous decade. Bitcoin, Azuma argued, presents safety as a long-term retailer of worth throughout unsure instances.
“We began to consider Bitcoin due to persistent yen depreciation and geopolitical dangers,” he stated.
Convano’s administration additionally pointed to the advantage of crypto volatility, claiming that worth swings enable for extra accumulation alternatives whereas additionally creating favorable situations to develop the portfolio.
Experts Raise Questions On Sustainability
Not everyone seems to be satisfied the plan can final. Matthew Sigel, head of digital property analysis at VanEck, warned that these sorts of treasury methods relaxation on “shaky floor.”
「ビットコインの価格が下がると困りませんか？」
取材でよく聞かれますが実は”むしろ逆”です。
なぜコンヴァノはBTCの価格が下がると嬉しいのか、
①価格が下がると枚数を多く積める
②ボラティリティが高いほど収入が増える
③「低レート×高ボラティリティ」が最適
④実務ではリスクを管理… pic.twitter.com/EIHJN2XetV— 東 大陽 | コンヴァノ取締役（6574） (@MotokiyoA) August 15, 2025
He identified that when firm shares commerce above the online worth of their BTC holdings, issuing new shares creates premiums.
But as soon as inventory costs fall nearer to the precise worth of Bitcoin owned, dilution units in. “That is just not capital formation. It is erosion,” he stated.
Crypto Accumulation
Meanwhile, different Japanese companies are already deep in Bitcoin accumulation. Metaplanet, as soon as a lodge operator, has secured almost 19,000 BTC, putting it among the many high 10 international holders.
According to Bitcoin Treasuries, seven publicly listed companies in Japan now rank among the many 100 largest Bitcoin-holding firms worldwide.
Featured picture from Unsplash, chart from TradingView
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