Michael Saylor, a high-profile Bitcoin backer and co-founder of Strategy, once more used a pop-culture picture to push a Bitcoin message on X.
He posted an AI-generated image that casts him as Indiana Jones inside what appears like a South American temple, and he captioned it, “I went searching for gold… and located one thing higher.”
Short and pointed, the submit repeats a long-running theme: Bitcoin over gold.
Saylor Channels Pop Culture
According to Saylor’s posts, this isn’t a one-off stunt. He just lately shared one other AI picture that styled him like Tyler Durden from Fight Club.
The visuals are easy — they seize consideration — and so they hold Saylor in headlines. Reports have disclosed that the imagery follows an enormous company transfer, which helps clarify why the social posts are greater than memes.
I went searching for gold… and located one thing higher. pic.twitter.com/ve3ZQaNol6
— Michael Saylor (@saylor) August 9, 2025
Based on reviews, Strategy introduced on July 29 that it purchased 21,021 BTC for roughly $2.46 billion. That buy introduced the agency’s whole to 628,791 Bitcoin.
At the time of the announcement, these holdings had been value greater than $70 billion. Those are the concrete figures right here: the BTC counts are steady on a ledger, whereas greenback values shift with the market.
Why The Images Matter
The photographs serve a transparent function. They sign confidence to traders and followers, and so they steer the dialog towards Saylor’s long-held message that Bitcoin is superior to gold as a retailer of worth.
Short messages attain a large viewers quick. Longer background posts hold the story alive.
A Legal And Valuation Note
Reports have raised a second level: AI artwork that borrows well-known characters can contact on rights and picture questions. The posts don’t look like affiliated with film studios or rights holders.
That might result in debate, not speedy motion. Also, greenback valuations tied to Bitcoin will transfer up and down with the market, so citing BTC counts with a date provides readers a clearer image.
According to filings and public posts, the information are easy: Strategy purchased 21,021 BTC on July 29 and now holds 628,791 Bitcoin.
The Indiana Jones picture is commentary and advertising rolled into one. It’s eye-catching. It’s additionally a reminder that trendy company messaging mixes finance and showmanship, whereas primary accounting — what number of BTC and after they had been purchased — nonetheless issues most.
Featured picture from Unsplash, chart from TradingView
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