Animoca Launches NUVA RWA Marketplace with Provenance Blockchain

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Web3 firm Animoca Brands has launched a brand new market for buyers to entry tokenized real-world property (RWAs), fixing what its CEO calls a “fragmented” tokenization market at a time of rising institutional curiosity within the know-how.

The new platform, known as NUVA, was developed in partnership with ProvLabs, the group behind the Provenance Blockchain, based on a joint announcement on Thursday.

The NUVA market will leverage Provenance Blockchain’s current ecosystem of RWAs, which presently holds property valued at roughly $15.7 billion.

At launch, NUVA will supply publicity to 2 tokenized merchandise from Figure Technologies: YLDS, the first yield-bearing stablecoin safety accepted within the US, and HELOC, a pool of fixed-rate residence fairness traces of credit score.

These property shall be supplied by way of “vaults,” a construction that allows simpler and extra environment friendly investor entry to tokenized merchandise.

Vault-based marketplaces are more and more acknowledged for increasing accessibility, significantly for buyers who’re historically underserved or lack entry to standard monetary platforms.

“The vault tokens are liquid claims to the yielding real-world property saved in every vault,” ProvLabs CEO Anthony Moro informed Cointelegraph in a written assertion, including:

“For instance, when buyers maintain nuYLDS, they obtain tokenized publicity to YLDS, the SEC-registered yielding stablecoin, and after they maintain nuHELOCs, they get tokenized publicity to a pool of top of the range of residence fairness loans issued by Figure Technologies, the most important non-bank issuers of HELOCs within the US.”

These so-called nuAsunits convey liquidity to historically illiquid RWAs, giving buyers the choice to commerce and switch them throughout chains and decentralized finance exchanges. 

Total RWA market dimension, excluding stablecoins. Source: RWA.xyz

Animoca Brands’ co-founder and govt chairman, Yat Siu, stated NUVA is meant to faucet right into a rising RWA market that is still “fragmented throughout chains and marketplaces, [which] limits their attain and affect.”

NUVA intends to repair this hole by making “institutional-quality property radically extra accessible throughout a unified, multichain ecosystem,” stated Siu.

Related: VC Roundup: Investors proceed to again DePIN, Web3 gaming, layer-1 RWAs

Tokenization increase anticipated to speed up with supportive rules

Tokenized finance is rising as probably the most influential traits shaping the crypto business in 2025, with the rise of RWA tokenization pushed by rising demand for merchandise like personal credit score and US Treasury bonds. 

As Cointelegraph reported, the tokenized RWA market — excluding stablecoins — has surged by as a lot as 380% since 2022.

Tokenized shares are additionally gaining momentum, reaching a complete market capitalization of $370 million by the top of July, representing a 220% improve in only one month, based on Binance Research.

Blockchain addresses holding tokenized shares in July. Source: Binance Research

Industry consultants informed Cointelegraph that current regulatory developments within the US, significantly these surrounding stablecoins, may create a extra favorable atmosphere for the continued growth of RWA tokenization within the years forward.

Major establishments are additionally taking discover. JPMorgan not too long ago highlighted the function of tokenized cash market funds as a technique to protect the enchantment of money in digital ecosystems.

“Instead of posting money, or posting Treasurys, you possibly can publish money-market shares and never lose curiosity alongside the way in which,” stated JPMorgan strategist Tereso Ho stated, referring to the operational advantages of tokenized cash market funds

Paul Brody, EY’s world blockchain chief, added that tokenized deposits and tokenized cash market funds “may discover a vital new alternative onchain,” signaling sturdy institutional confidence within the sector’s future.

Related: Tokenized cash market funds emerge as Wall Street’s reply to stablecoins